GETTING TO KNOW YOUR OTHER AUDIENCE: PART 2

By: Rutrell Yasin
June 1, 2016

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rutrellShannon Felder, senior account executive with LEWIS Global Communications, recently interviewed Tech Writers Bureau’s Rutrell Yasin for her blog, covering issues such as technology and the government sector, cybersecurity, and how public relations professionals can be more effective working with folks in the media.

Here’s an excerpt:

You’ve been covering technology for more than 30 years. What continues to be your favorite topics to cover?

There has been a lot of disruptive change in the world of information technology over the past seven or eight years with the rise of cloud computing, mobility, big data analytics, security and the consumerization of technology. I feel as though I’ve just scratched the surface covering these subjects, and look forward to delving deeper into these areas as they continue to impact the way we live, work and play. I have a strong interest in exploring how technology is changing society. I like to think in terms of how information and communications technology is being applied to make cities run smarter and improve services for residents.

Read Shannon’s Full Interview